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What is catching my eye, and what the work keeps teaching

Observations on agencies, local businesses, AI, employment, tools, and the problems that do not belong on a service page.

Stacked smoked glass notebook pages on a dark desk, with a warm orange edge light

Tesla's flying Roadster and the problem with proof

Tesla drove a Roadster upside down and launched it into the air. It is a brilliant stunt, and a neat case study: when any video can be faked, being there proves the event, not the product.

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AuditCrow: a website health check that tells you what to fix first

How AuditCrow grew from an internal check into a public website health check: priority actions in plain English, not hundreds of warnings to fight through.

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When an agency should bring in outside design or SEO

When white label web design or outside SEO support helps an agency, and when it hurts - written for teams who want help alongside their people, not a takeover.

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  • Where agency pitches and handovers actually get stuck

    · Agency · Industry · Employment

  • Fractional marketing support or a new hire? When a fractional digital lead makes sense

    · Agency · Employment · Business

  • AEO, GEO and LLM SEO for a small UK site: how to get cited in ChatGPT and AI Overviews

    · AI · Industry · Tools

  • AI website redesign: prototype the idea, then decide what is worth building

    · AI · Tools · Business

  • Website design pricing in the UK: what a site really costs in 2026

    · Business · Local SMEs · Industry

  • What a useful SEO audit contains, and why most audit reports never get done

    · Industry · Tools · Business

  • CRO and UX audits that get done, not 12 pages of unranked opinion

    · Industry · Business · Tools

  • How to redesign or migrate a site without losing the rankings you have

    · Industry · Business · Tools

  • When a UK site needs a redesign, and when a rebuild will cost you search

    · Business · Local SMEs · Industry

  • Where AI actually helped in agency delivery (and where it didn't)

    · AI · Agency · Tools

  • A notebook for the work, the industry, and what is catching my eye

    · Notes · Industry · Agency

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