CallWhatsApp

Blog

What is catching my eye, and what the work keeps teaching

Observations on agencies, local businesses, AI, employment, tools, and the problems that do not belong on a service page.

Stacked smoked glass notebook pages on a dark desk, with a warm orange edge light

The unglamorous website fixes most small businesses are missing

Tracking that undercounts, emails landing in spam, a slow mobile site. Data from 1,428 South West business websites on the unglamorous problems costing enquiries, and how to fix them.

Read article

What a year of building with AI changed about how I deliver

Twenty years in digital delivery, one year building with AI. What actually got faster, what didn't, and what it means for small businesses buying web and marketing work.

Read article

Tesla's flying Roadster and the problem with proof

Tesla drove a Roadster upside down and launched it into the air. It is a brilliant stunt, and a neat case study: when any video can be faked, being there proves the event, not the product.

Read article

  • AuditCrow: a website health check that tells you what to fix first

    · Tools · Business · Local SMEs

  • When an agency should bring in outside design or SEO

    · Agency · Industry · Business

  • Where agency pitches and handovers actually get stuck

    · Agency · Industry · Employment

  • Fractional marketing support or a new hire? When a fractional digital lead makes sense

    · Agency · Employment · Business

  • AEO, GEO and LLM SEO for a small UK site: how to get cited in ChatGPT and AI Overviews

    · AI · Industry · Tools

  • AI website redesign: prototype the idea, then decide what is worth building

    · AI · Tools · Business

  • Website design pricing in the UK: what a site really costs in 2026

    · Business · Local SMEs · Industry

  • What a useful SEO audit contains, and why most audit reports never get done

    · Industry · Tools · Business

  • CRO and UX audits that get done, not 12 pages of unranked opinion

    · Industry · Business · Tools

  • How to redesign or migrate a site without losing the rankings you have

    · Industry · Business · Tools

  • When a UK site needs a redesign, and when a rebuild will cost you search

    · Business · Local SMEs · Industry

  • Where AI actually helped in agency delivery (and where it didn't)

    · AI · Agency · Tools

  • A notebook for the work, the industry, and what is catching my eye

    · Notes · Industry · Agency

If an article here is a problem you are dealing with

A 30-minute call is usually enough to see whether the work is a good fit.

Book a callContact