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Articles filed under ai. See the full list on the blog.

Tesla's flying Roadster and the problem with proof

Tesla drove a Roadster upside down and launched it into the air. It is a brilliant stunt, and a neat case study: when any video can be faked, being there proves the event, not the product.

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AEO, GEO and LLM SEO for a small UK site: how to get cited in ChatGPT and AI Overviews

What answer engine optimisation, generative engine optimisation and LLM SEO mean for a small UK site, how to get cited in ChatGPT and Google AI Overviews, and what I changed on my own site.

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AI website redesign: prototype the idea, then decide what is worth building

How to use AI prototyping for a website redesign without shipping a disposable site - and when to move from clickable prototype to production.

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Where AI actually helped in agency delivery (and where it didn't)

Honest take on where AI added value in agency work and where it was the wrong tool - with links to prototyping and process work.

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