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Articles filed under tools. See the full list on the blog.

AuditCrow: a website health check that tells you what to fix first

How AuditCrow grew from an internal check into a public website health check: priority actions in plain English, not hundreds of warnings to fight through.

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AEO, GEO and LLM SEO for a small UK site: how to get cited in ChatGPT and AI Overviews

What answer engine optimisation, generative engine optimisation and LLM SEO mean for a small UK site, how to get cited in ChatGPT and Google AI Overviews, and what I changed on my own site.

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AI website redesign: prototype the idea, then decide what is worth building

How to use AI prototyping for a website redesign without shipping a disposable site - and when to move from clickable prototype to production.

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  • What a useful SEO audit contains, and why most audit reports never get done

    · Industry · Tools · Business

  • CRO and UX audits that get done, not 12 pages of unranked opinion

    · Industry · Business · Tools

  • How to redesign or migrate a site without losing the rankings you have

    · Industry · Business · Tools

  • Where AI actually helped in agency delivery (and where it didn't)

    · AI · Agency · Tools

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