Privacy Policy

1. Who we are

4D Services Limited ("we", "us", "our") is a company registered in England and Wales. We provide website design and build, SEO and auditing, digital visibility, AI prototyping, marketing services support, and agency process consulting. This privacy policy explains how we collect, use, store and protect your personal data when you use our website at 4dservices.co.uk or when you engage our services.

2. Data controller

The data controller responsible for your personal data is 4D Services Limited. If you have questions about this policy or your data, you can contact us at hello@4dservices.co.uk or by post at the address on our website.

3. What data we collect

We may collect and process the following categories of data. Usage and technical data: When you visit our website, we may collect your IP address, browser type and version, device type, pages visited, time and date of access, and referral source. This is done via cookies and similar technologies - see our Cookie Policy for details. We use Google Tag Manager and may use Google Analytics or similar tools when you have consented. Contact and enquiry data: If you contact us by email, phone, WhatsApp, or via our Calendly booking link, we may store your name, email address, phone number, company name and the content of your message. Contract and project data: If you become a client, we will process data necessary to perform the contract (contact details, project briefs, communications, deliverables). We do not collect special category data (e.g. health, ethnicity) unless relevant to a specific engagement and with your explicit consent.

4. Legal basis and purposes

We process your data only where we have a lawful basis under UK GDPR. Consent: Where you have given clear consent (e.g. for non-essential cookies or marketing). Contract: Where processing is necessary to perform a contract with you or to take steps at your request before entering a contract. Legitimate interests: Where we have a legitimate interest (e.g. improving our website, responding to enquiries, running our business) and your interests do not override ours. Legal obligation: Where we must process data to comply with the law. We use your data to: provide and improve our services; communicate with you; operate and improve our website; comply with legal and regulatory obligations; and, where you have opted in, send relevant marketing (you can withdraw consent at any time).

5. How long we keep your data

We retain personal data only for as long as necessary for the purposes set out above. Enquiry data is typically kept for up to two years unless we enter a contract. Contract and project data is retained for the duration of the engagement and for a period thereafter as required for legal, tax or contractual reasons (typically up to seven years). Usage and technical data from cookies may be retained in accordance with our cookie policy and analytics provider terms. After the retention period, we securely delete or anonymise the data.

6. Who we share data with

We do not sell your personal data. We may share data with: service providers who act on our instructions (e.g. hosting, email, analytics, booking tools), who are contractually required to protect your data; professional advisers where required by law; and public authorities if we are legally obliged to do so. Some providers may process data outside the UK; we ensure appropriate safeguards (e.g. UK adequacy decisions or standard contractual clauses) are in place.

7. Your rights

Under UK data protection law you have the right to: access your personal data; have inaccurate data corrected; request erasure in certain circumstances; restrict processing in certain circumstances; object to processing based on legitimate interests; and, where we rely on consent, withdraw consent at any time. You also have the right to data portability where applicable. To exercise these rights, contact us at hello@4dservices.co.uk. You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority: ico.org.uk.

8. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website is served over HTTPS. No method of transmission over the internet is completely secure; we encourage you to use secure channels when sending us sensitive information.

9. Changes to this policy

We may update this privacy policy from time to time. The "Last updated" date at the top will be revised. We encourage you to review this page periodically. Continued use of the website or our services after changes constitutes acceptance of the updated policy.