Digital visibility

Digital visibility across search, AI and social

Search is no longer the only place people look. They ask AI tools, check social profiles, read reviews, and compare options before they ever reach your website. If you only focus on traditional search rankings, you may be missing part of the picture. We map how you appear across these channels and recommend what to improve first.

Who this is for

Teams unsure where they show up online

Marketing teams and agencies who want a single view of brand visibility - not separate reports for SEO, social and reviews that never join up.

  • You are not sure how you appear in Google and AI-generated answers.
  • Social profiles or directory listings are incomplete or inconsistent.
  • You want priorities, not another dashboard.

The landscape

Where people find and judge you

Visibility now spans search results, AI-generated answers, social profiles and review sites. Each channel affects whether people trust you, understand what you do, and choose to get in touch.

Traditional search

Search

Rankings, snippets, local results and how much of the search results page you occupy compared with competitors. We also look at where people may find an answer without clicking through.

New discovery channels

AI answers

Can AI systems read and understand your site? Are you cited accurately? Is the description of your business correct? Structure, content and technical setup all affect this.

First impressions

Social

Complete profiles, consistent naming, and findability when someone searches for the category you work in - not just your brand name.

Trust signals

Reputation

Reviews, directory listings and consistent business details. When these are wrong or missing, trust leaks away before a visitor reaches your site.

Want a clear picture of where you show up and what to improve first?

What you get

One view, with priorities

1

Map

Where you appear, how you are described, and where the gaps are.

2

Prioritise

Technical and content work for search and AI. Profile work for social. Listing work for reputation.

3

Fix

We can handle the site and content side. Social and listings can be briefed for your team, or done together.

4

Recheck

If useful, we review again to confirm listings, citations and profiles have actually improved.

Channels

Four places people look before they contact you

  • SearchRankings, snippets and local results
  • AICitations and accurate business descriptions
  • SocialProfiles and category findability
  • ReviewsListings and reputation signals

Fit

This is for you if

  • You want to understand AI search visibility as well as Google rankings.
  • Brand details are inconsistent across directories and social profiles.
  • You need a joined-up plan, not separate agency silos.

Not this

This is not

  • A social media management retainer on its own.
  • Reputation management that ignores your website.
  • Vanity metrics with no clear next steps.

Questions

Common questions

What is a digital visibility audit?
A review of how your business appears across search, AI answers, social profiles and review sites, with a prioritised list of what to fix first.
How is this different from an SEO audit?
SEO audits focus on the website and search performance. A visibility audit includes AI citation, social findability and reputation signals as well.
Do you fix everything you find?
We handle site and content work directly. Social and listing updates can be done together or briefed clearly for your team.
Can agencies use this for client pitches?
Yes. It is useful before a rebrand, site rebuild or when a client asks where they stand online compared with competitors.

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Want the full picture?

A visibility review is the quickest way to stop guessing where you are missing opportunities.