Traditional search
Search
Rankings, snippets, local results and how much of the search results page you occupy compared with competitors. I also look at where people may find an answer without clicking through.
AI search optimisation and digital visibility
AI search optimisation, and the rest of your visibility
Search is no longer the only place people look. They ask AI tools, check social profiles, read reviews, and compare options before they ever reach your website. If you only focus on traditional search rankings, you may be missing part of the picture. I map how you appear across these channels and recommend what to improve first.
Who this is for
Teams unsure where they show up online
Marketing teams and agencies who want a single view of brand visibility - not separate reports for SEO, social and reviews that never join up.
- You are not sure how you appear in Google and AI-generated answers.
- Social profiles or directory listings are incomplete or inconsistent.
- You want priorities, not another dashboard.
The landscape
Where people find and judge you
Visibility now spans search results, AI-generated answers, social profiles and review sites. Each channel affects whether people trust you, understand what you do, and choose to get in touch.
New discovery channels
AI answers
Can AI systems read and understand your site? Are you cited accurately? Is the description of your business correct? Structure, content and technical setup all affect this.
First impressions
Social
Complete profiles, consistent naming, and findability when someone searches for the category you work in - not just your brand name.
Trust signals
Reputation
Reviews, directory listings and consistent business details. When these are wrong or missing, trust leaks away before a visitor reaches your site.
Want a clear picture of where you show up and what to improve first?
What you get
One view, with priorities
Map
Where you appear, how you are described, and where the gaps are.
Prioritise
Technical and content work for search and AI. Profile work for social. Listing work for reputation.
Fix
I can handle the site and content side. Social and listings can be briefed for your team, or done together.
Recheck
If useful, I review again to confirm listings, citations and profiles have actually improved.
Channels
Four places people look before they contact you
- SearchRankings, snippets and local results
- AICitations and accurate business descriptions
- SocialProfiles and category findability
- ReviewsListings and reputation signals
Fit
This is for you if
- You want to understand AI search visibility as well as Google rankings.
- Brand details are inconsistent across directories and social profiles.
- You need a joined-up plan, not separate agency silos.
Not this
This is not
- A social media management retainer on its own.
- Reputation management that ignores your website.
- Vanity metrics with no clear next steps.
Questions
Common questions
What is AI search optimisation?
AI search optimisation is making sure AI tools such as ChatGPT, Perplexity, Copilot and Google AI Overviews can find your site, understand what you do, and describe you accurately when someone asks for help with a problem you solve. It overlaps heavily with good technical SEO, and adds clear quotable facts, matching schema, and checks on how you are actually being described.
What is answer engine optimization?
Answer engine optimization (AEO), also called generative engine optimization (GEO) or LLM SEO, is the same work under different names: making your business clear, citable and accurate in AI answers. It means clear facts on the site, structured data, pages that answer real questions, and crawlers that are allowed to read them.
What is a digital visibility audit?
A review of how your business appears across search, AI answers, social profiles and review sites, with a prioritised list of what to fix first. It covers traditional SEO signals and AI search optimization in one pass.
How is this different from an SEO audit?
SEO audits focus on the website and search performance. A visibility audit includes AI citation, social findability and reputation signals as well.
How do we get cited in ChatGPT or Google AI Overviews?
Put accurate service, location and contact facts in plain text and schema. Write pages that answer one question clearly. Keep useful content indexable. Then improve the site and listings so both Google and AI systems have something trustworthy to quote.
Do you fix everything you find?
I handle site and content work directly. Social and listing updates can be done together or briefed clearly for your team.
Can agencies use this for client pitches?
Yes. It is useful before a rebrand, site rebuild or when a client asks where they stand online compared with competitors.
Related
You might also need
Want the full picture?
A visibility review is the quickest way to stop guessing where you are missing opportunities.