When visitors cannot tell what you do
Clarity of the offer
Headlines, page structure and the first screen on a phone. If a visitor has to work out what you sell and who it is for, most of them will not bother.
UX and CRO audit
UX and CRO audits that end in a ranked list, not a 12-page PDF
Traffic arrives, enquiries do not. Most UX and CRO audits answer that with dozens of screenshots and every friction point treated as equal. I review the journeys that matter to the business, back the findings with your data where it exists, and give you a short, ranked list of what to change first.
Who this is for
Sites with traffic that does not convert
Marketing teams, agencies and site owners who know people are arriving but not booking, buying or getting in touch, and want to know why before paying for a redesign.
- Traffic is steady or growing, enquiries or sales are flat.
- A previous audit produced opinions nobody acted on.
- You are about to redesign and want to know what to keep and what to fix.
- An agency needs an outside view on a client's journeys before a pitch or retainer review.
What the audit covers
The journeys that make you money
I start with what each key page is for, then look at what stops the right visitors completing it.
When the path is unclear
Journeys and navigation
How people move from landing page to enquiry, booking or checkout. Dead ends, competing calls to action, and steps that ask for commitment too early.
When forms put people off
Forms and conversion points
Field count, error states, mobile usability, trust signals near the point of action, and what happens after someone clicks submit.
When the data disagrees with opinion
Analytics and behaviour
GA4, Search Console and heatmaps or session recordings where you have them. Used to test findings, not to generate another list.
When some visitors are shut out
Accessibility and speed
Contrast, focus states, keyboard use and load time on a mid-range phone. These fixes help conversion and search at the same time.
Send me the page that should be converting and is not.
How it runs
From goals to ranked fixes
Goals
We agree what each key page is for and what a conversion means for your business.
Review
I walk the journeys on desktop and mobile, and check them against your analytics.
Rank
Findings scored by likely impact and effort, with the evidence for each one.
Hand over
A short ranked list, a walkthrough call, and wireframes for the top fixes where useful.
Fit
This is for you if
- You want to fix what loses enquiries before paying for a redesign.
- You need findings a developer or content owner can act on this week.
- You want someone who has designed and built sites, not only reviewed them.
Not this
This is not
- A long PDF of screenshots with every issue treated as equal.
- Colour and typeface preferences dressed up as conversion science.
- An A/B testing programme for sites without the traffic to support one.
Questions
Common questions
What is a UX audit?
A UX audit is a structured review of how easily visitors can understand a site and complete what they came to do. A useful one ends in a ranked list of changes tied to business goals, not a catalogue of every possible improvement.
What is a conversion rate optimisation audit?
A CRO audit looks specifically at the points where visitors should convert, such as enquiry forms, bookings or checkout, and at what stops them. In practice it overlaps heavily with a UX audit, which is why I run them together.
How much does a UX or CRO audit cost?
It is a fixed price agreed before I start, based on how many key journeys and templates are in scope. A focused audit of a marketing site's main journeys costs less than a full e-commerce review.
Do we need a lot of traffic?
No. A/B testing needs volume; an expert review does not. For smaller sites the biggest gains usually come from fixing clarity, forms and mobile problems that are obvious once someone looks properly.
Can you make the changes as well?
Yes. I can wireframe and build the fixes, or brief your developer or agency. Many clients take the top three or four items and have them live within a few weeks.
Related
You might also need
Want to know why visitors are not getting in touch?
Send me the URL and the page that matters most. I will tell you whether an audit is the right next step.