Understand the problem
I start with what is actually causing difficulty - whether that is the site, search, a process, or a prototype. We agree the priority before any work begins.
For small businesses
I come in alongside owners, operations managers and marketing managers. I put AI and custom tools around the work you already do, smooth the workflows, and support the website and marketing.
The problems
The same tasks are done by hand, every week, by the same one or two people
Workflows only work if a particular person is in that day
The website is hard to update, or it no longer says what the business does
Marketing needs attention, and nobody has spare capacity for it
Not sure where to start?
Email the site and a sentence on what is not working. I will reply with what I would look at first. No pitch, no obligation.
Capabilities
Tools that speed the work up, then the website and marketing around it.
How I work
I work alongside the people you already have. I take on the extra work, explain it as I go, and leave you with tools and a website you can run without me on every update.
AI prototyping, website design and build and marketing support are the usual starting points.

I start with what is actually causing difficulty - whether that is the site, search, a process, or a prototype. We agree the priority before any work begins.
You see wireframes, working pages and progress as I go. I prefer practical output over long documents that never get used.
I leave you with documentation, training if needed, and a clear picture of how to keep things running after I step back.
Some clients want ongoing support for updates, audits or delivery. Others prefer a clean finish. We agree what suits the work.
Want to talk through a workflow, a tool or a website that is holding the business back?
Selected work
Examples of websites I design, build and support.
Problem: no website and inconsistent social assets. Outcome: first live site plus a matching visual system for posts.
Read case studyProblem: unclear offer online. Outcome: clear structure, stronger SEO foundations and a site the practice can leave running.
Read case study
Internal project. Goal-first website audits in plain English, ranked by impact.
Read case studyTools
I use tools such as Lovable, Replit, Claude Code, Codex and Cursor to prototype something you can try, then decide what is worth keeping.
A 30-minute call is usually enough to see whether the work is a good fit.