When an agency should bring in outside design or SEO
When white label web design or outside SEO support helps an agency, and when it hurts - written for teams who want help alongside their people, not a takeover.
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Industry
Articles filed under industry. See the full list on the blog.
Where agency pitches and handovers actually get stuck
The real failure points in agency pitch decks, RFP responses and project handovers - and the process fixes that matter more than another template.
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AEO, GEO and LLM SEO for a small UK site: how to get cited in ChatGPT and AI Overviews
What answer engine optimisation, generative engine optimisation and LLM SEO mean for a small UK site, how to get cited in ChatGPT and Google AI Overviews, and what I changed on my own site.
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Website design pricing in the UK: what a site really costs in 2026
What a useful SEO audit contains, and why most audit reports never get done
CRO and UX audits that get done, not 12 pages of unranked opinion
How to redesign or migrate a site without losing the rankings you have
When a UK site needs a redesign, and when a rebuild will cost you search
A notebook for the work, the industry, and what is catching my eye
If an article here is a problem you are dealing with
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