Search results for website redesign UK are full of packages from a few hundred pounds. Those offers solve a different problem: a template on a shared host with limited customisation. A marketing site that needs to win search, support the team, and survive a migration sits in another band.
Rough ranges (indicative, not a quote)
Figures below are order-of-magnitude for UK marketing sites in 2026. Exact cost depends on scope.
- Template or low-cost redesign packages: often a few hundred to about £1,500. Fast visual change. Limited SEO migration, content strategy or handover.
- Focused marketing redesign or rebuild: typically low thousands into the mid thousands. Clear information architecture, custom design, production build, basic CMS, redirects, and launch support.
- Complex rebuilds: higher when you have many templates, integrations, large content migrations, multi-location pages, or heavy accessibility and performance requirements.
If someone quotes a fixed low price before seeing your sitemap, ranking URLs and CMS, they are pricing a package, not your risk.
What actually moves the price
- Page and template count. Ten unique layouts cost more than three.
- Content readiness. Writing or restructuring every page takes time. Copy that already works keeps cost down.
- Migration risk. Ranking URL inventory and redirect maps are cheaper than recovering lost traffic later.
- Integrations. Booking, CRM, forms, analytics and marketing tags add build and testing time.
- Who can edit after launch. A site the team can update without a developer is worth more than a locked design.
- Ongoing support. Maintenance and small improvements are usually separate from the build.
How to buy without regret
- Ask what happens to existing URLs and Search Console property after launch.
- Ask who owns content entry and training.
- Ask for a cost band tied to a written scope, not a one-line package name.
- Separate “looks new” from “still ranks and converts.”
We publish process and examples under website design and build, including Neurowarriors and Brain X Movement. For the decision of whether you need a redesign at all, see when a UK site needs a redesign. For protecting rankings during the move, see website migration SEO.
A 30-minute call is usually enough to put your site into a realistic band before anyone writes a proposal.